About — RAFFEL CREATIVE

ALL-ENCOMPASSING CREATIVE SERVICES

I'm a Creative Director and Marketing Professional with an extensive background in print and web design, production and photo art direction. From concept to completion, I specialize in creating visuals that reflect and elevate a brand’s story. I’m also a strategic storyteller with a knack for writing compelling narratives across digital, editorial and advertising platforms. With a focus on delivering impactful results on time and within budget, Iapproach each project with a thoughtful balance of creativity, clarity and execution.

Raffel Creative is the natural extension of my comprehensive background with major fashion, beauty, interior design, real estate and home goods brands including Stanley Korshak, Neiman Marcus, Bergdorf Goodman, Mary Kay, Norwex and the Horchow Collection. I have both hands-on and management experience in literally every part of the creative process, from initial concept to final production. I’ve also worked across multiple channels, including retail, direct selling, digital and business to business.

Key strengths include the ability to execute a strong, goal-oriented vision; optimize the efficiency of creative/photography teams; and negotiate and manage a marketing/project budget. I’m also a seasoned art/photo director and copywriter.

I can provide any (or all) of the following services:

· Concept/Strategy Development

· Creative, Art and Photo Direction

· Casting and Production

· Graphic Design

· Copywriting

· Public Relations

· Advertising

· Website Development

· Email Marketing

· Packaging Design

· Branding and Imaging